Adgully Exclusive | Viewers today want better value for their time: Life OK's Ajit Thakur

"Star' is shining all over!! Over the last two years there have been various changes at STAR TV. If we look back, first an all new bright logo, then launching HD format and various other channels within the group went in for a makeover and so on. After creating a strong buzz all over and making its strong presence felt , Star India Pvt. Ltd took one more step towards success with the launch of its new channel "Life-Ok'.

It seems that life is really "ok' for "Star Parivaar.' Isn't It!! After ruling the TAM altar, showcasing amazing shows, now it's the time of the year for the new Hindi entertainment channel which takes over their eight-year-old property, "Star One.'albeit without the STAR prefix.

Adgully spoke to Ajit Thakur, General Manager, Life OK and other senior officials of Star India to know more about the new Kid on the block.

Ajit Thakur said, "Life ok is in an interesting space. It is the first GEC that is not targeting women but the Young adults alike."

"Life OK is a unique name which is in it a statement of its philosophy, compelling content that flows from that philosophy and an unprecedented focus to cater to the

With so many "firsts', the channel is yet to give surprises and we at Adgully will keep you posted. | By Aanchal Kohli [aanchal(at)adgully.com]