Turner partners with Hungama to reach out to Mobile & Internet audience

Going forward with it's "anytime anywhere content' strategy, Turner has partnered with Hungama Digital Media Entertainment, South Asia's largest mobile & Internet based Entertainment Company for distribution of content from Turner's flagship kids' channels- Cartoon Network and POGO, across mobile, DTH and internet platforms. Under this partnership, Hungama Digital Media will distribute Wallpapers, Ringtones, Caller Tunes, Games etc of Cartoon Network originals such as Ben 10, The Powerpuff Girls, Johnny Bravo, Dexter, globally iconic shows like Tom & Jerry and POGO's original productions such as Chhota Bheem, M.A.D. amongst others.

Hungama Digital Media will distribute Cartoon Network and POGO content to mobile handset manufactures as embedded content and mobile memory cards, on Hungama.com and their affiliate websites for internet platform and on leading DTH operator mobile stores. Further, Hungama will manage Cartoon Network's mobile store on www.cartoonnetworkindia.com enabling users to browse content and also purchase via SMS. Expanding availability across platforms, the consumer will have on the go access to a plethora of entertainment choices.

Sharing details of the partnership, Siddharth Jain, Vice President & Deputy General Manager, Distribution & Business Operations, South Asia, Turner International India Pvt. Ltd, said, "Having been in India for close to two decades, Turner has had many content distribution partnerships across its well entrenched brands and is consistently expanding opportunities of consumer engagement at various levels. We are delighted to partner with Hungama Digital Media and look forward to now offer consumers a variety of entertainment content and experience across the length and breadth of mobile and other platforms."

Commenting on this partnership, Siddhartha Roy, Chief Operating Officer, Hungama Digital Media Entertainment, said, "With over 670 million mobile subscribers and over 10 million broadband subscribers in India, we are rapidly becoming a digitally connected nation. At Hungama, it is our endeavour to take great quality digital entertainment to the audience in a form that is most convenient to them- via mobile or the internet, anytime anywhere. Furthermore at a price that is economical. We are happy to add Turner International's repertoire of content to the Hungama network."