Disney Channel partners with Apalya TV to offer Disney Mobile TV

Disney Channel's popular shows for kids and families will now be available to them on their mobile and data card service anywhere, anytime beginning October 27, 2010. The channel has entered a deal with Apalya TV -- India's largest content aggregator for mobile TV services.

This is the first time that Disney Channel's long form content will be available to mobile and data card users across India. Apalya TV services are available over all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash, Reliance Net Connect etc.

Kids and families will be able to view all their favorite Disney Channel shows such as Phineas and Ferb, Kya Mast Hai Life, Ishaan, The Suite Life on Deck, Wizards of Waverly Place and Mickey Mouse Clubhouse on their mobile handsets or through their data card connection.

Raju Venkataraman, General Manager, Disney Media Distribution India said, "Disney Channel Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to our universally popular stories in one of the largest and fastest growing mobile markets in the world. With Telecom players set to launch 3G services in India, mobile video streaming services promise to only get bigger and more popular in the coming years."

Commenting on the initiative, Vamshi Reddy, Founder, Apalya TV, said, "We at Aplaya are focused on bringing the best of TV content to the mobile. Our partnership with the Disney brand will help us move closer to this vision. The channel is a favourite with children and families across India. With Disney's content going live on Apalya TV, I am sure we will see more popularity and bigger audiences."

Any consumer with a GPRS connection can download the mobile TV application of his/her operator from the mobile-enabled WAP sites of their respective service providers and will get Disney Channel as a part of basic bouquet. Disney Channel is also available as a standalone premium channel on the mobile TV service of various mobile and data card operators.