Thought Bubbles to unveil Donear's new clothes

Adgully has learnt during an exclusive conversation with Manoj S Motiani, the founder and chief creative officer of Thought Bubbles, that they have been empanelled after a multi agency pitch and has planned a series of campaign activities ” including TVC for its freshly won Donear account. Motiani told Adgully that the account size was between Rs 4 crore and Rs 5 crore. Prior to securing the Donear account, Thought Bubbles had been entrusted with the responsibility of refurbishing brand Shiamak Davar.

As for Donear, it is one the fastest growing fashion fabric brands, which creates a wide variety of exotic suitings, and fabrics for trousers and shirts. The company's growth rests on three decades of experience.

Donear is considering a brand repositioning, and its new TVC will be aired in the first week of April with the fresh tagline, "Donear ' India ka Style'. Vivek Oberoi, a Bollywood actor, is the new ambassador for Donear. The commercial has been shot by Rock n Roll Films.

Motiani told Adgully that Donear would be launched with the TVC and the rest of the campaign for the year would follow.

Thought Bubbles, formed in 2009, is a creative network spanning advertising, design, and marketing functions. In just a few months, Thought Bubble has partnered various brands across segments such as education, retail, social welfare, and lifestyle. Apart from Shiamak Davar's Institute of Performing Arts, Thought Bubble's clients include DSP Blackrock and Armstrong's Hex World.