Akki's big-brand acrobatics launch Micromax's Gamolution

The sight of an acrobatic Akshay Kumar executing gravity-mocking leaps and midair twirls instantly sets up the heraldry for a big brand; a new TVC featuring Micromax "s Gamolution, a gaming phone, does exactly that.

Micromax wants to create a strong connect with the young audience with the Gamolution features. The phone has been positioned by Lowe Lintas as one which is "nothing like anything"â€ an instrument that will enhance the gaming experience as nothing has ever done before.