Tete`-a- tete with MTR Food's Vikran Sabherwal

Vikran Sabherwal's, currently the Vice President – Marketing, MTR Foods Pvt. Ltd has close to 15 years of experience including multiple food categories like Biscuits, Beverages, Culinary, Spices, Ready Meals, etc.

Extremely passionate about marketing, building brands and building businesses; Sabherwal specializes in: ATL, BTL, consumer insights, brand strategy, innovqations, P&L management, new market entry strategies and working in new start-up business units where all systems, processes and brands need to be built from scratch.

Your friends from the industry: I admire a lot of people in this domain. Difficult to pick some

Your favorite getaway destination: Goa

Favorite movie: Star War series

Favorite books/ magazines: I love reading any thriller series 

Food that you love: Defiantly Indian food

Perfect Happiness for You: Spending time with my family

How do you unwind during weekends: Spending a lot of time with my daughter

If left alone on an Island what would be the three things that you would want to be with you: My I-Phone, a good book and a good movie. | As told to Aanchal Kohli [aanchal(at)adgully.com]