MTR Breakfast Mixes enters the all-new vegetarian MasterChef Kitchen

MTR Foods the leading Indian breakfast mixes brand has announced its association with the highly anticipated new season of MasterChef India. The fourth season of India’s leading cooking-reality show that celebrates rich Indian culinary heritage has become all-vegetarian to truly tap on the rich vegetarian culinary spread that India uniquely enjoys. MTR Breakfast Mixes, the country’s leading packaged Indian breakfast mixes, have become the Associate Sponsor for this season.

Commenting on MTR Breakfast Mixes’ association with MasterChef India, Vikran Sabherwal, Vice President - Marketing, MTR Foods said, “MasterChef India is a very popular, successful and entertaining cookery show and we are delighted to associate on the all-new 100% vegetarian season as Breakfast Partner. MTR has been a leader in breakfast mixes category, churning out innovative, tasty and easy to make Indian breakfast mixes for the evolving Indian consumer. The brand has played the part of a homemaker’s friend in the kitchen helping her surprise her family at the breakfast table with innovative product ranges of Idli, Dosa, Upma, Poha. He further added, “We are confident that MasterChef India and MTR Breakfast Mixes together will promote and further popularize Indian cuisine.”

MTR Breakfast Mixes is all set to collaborate with MasterChef India’s all vegetarian fare which has begun from 26th January, 2015.

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