mydala launches free BlackBerry smartphone app for group buying in India

mydala.com, India's first and largestgroup buying/social commerce portal offering city-specific deep-discount deals,today introduced mydala ' India's first free BlackBerry smartphone application for group buying in India. BlackBerry smartphone users can now download the mydala application on BlackBerry App World„¢ to explore andbuy multiple city specific deals in several categories across India at a touch of a button.

Commenting on this strategic tie-up, Anisha Singh, founder and CEO, mydala.com,says, "As India's first social commerce portal with the largestnumber of discounts and deals, we are constantly innovating to mobilizeshopping and enhance the group buying experience. Mydala is a robust and secure applicationdesigned for BlackBerry smartphone users to reap benefits of group buying withease, while on the move. We also plan to offer BlackBerry users exclusivediscounts as they shop on mydala."

Commenting on the technical aspects of the mobileapp, Ashish Bhatnagar, co-founder and Chief Technology Officer, mydala.com says,"The mydala mobile application features an in-built-in geo-locationfeature integrated with Google Maps which allows users to locate live dealsnearest to their location. The GraphicalUser Interface (GUI) of the application is very intuitive and user-friendly andlets you view deals in a single-page format with minimal number ofclicks. Another highlight of thw mydala app for BlackBerry smartphones is theintegrated payment option that allows users to pay for the deals on the phoneitself and receive discounts immediately."

Commenting on the launch of India's first group-buying BlackBerry app,Ms.Annie Mathew ' Head of Alliances and Developer Relations, India, Research In Motion, said, "Weare very pleased that mydala.com is launching their buying deals applicationfor BlackBerry smartphone users in India.mydala is yet another testimonial of utility to the limitless possibilities ofthe BlackBerry platform."

According to recent Alexa web rankings in July-end,mydala.com's web visitor count went up by a phenomenal 373% in the lastthree months, making it one of India'stop 100 websites. The company has also introduced mydala Mall, an online merchantstore, where users can view multiple deals by various merchants all at oneplace.

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