Hungama Digital's augmented reality campaign for Mahindra XUV500 gets noticed at Auto Expo 2012
Hungama has created a website and WAP site for Mahindra which allows users to feel like they are at the Auto Expo. The homepage shows layout of the Mahindra stall as it is on ground. The website also has links to Social Media destinations of various brands, shares functionality & a common an inquiry form. Besides this, Ipad applications, digital brochures, cut out applications are also created by Hungama.
The focus at the Auto Expo this year, is on green technologies and environment. Building on this, Mahindra wanted to make the activity as green as possible along. This was made easier via the means of this AR campaign which not only made this an unforgettable experience for the people present at the venue but also gave the online consumers an opportunity to connect through the website.
The auto industry is realising the importance of digital as a powerful platform to communicate and enhance consumer experience. Digital has become an integral part of the marketing mix with more and more marketers moving away from one way communication and opening up newer opportunities for consumer ' brand engagement. From designing websites to introducing social media and digital campaigns, the industry has started taking advantage of the reach and creativity of the digital medium. At this year's auto expo, Mahindra along with Hungama Digital Media has taken the integration of the two to a new and higher level!
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