Adgully First | TME ropes in Chetan Ahuja as GM
You are reading this first on Adgully. The Media Edge (TME) has roped in Chetan Ahuja as their new General Manager. Prior to which, Ahuja was Media Director with Media Direction. Ahuja is sure to bring in insight with his years of experience.
Ahuja, an alumnus of the Welingkar Institute of Management, began his career in 1996 as a Senior Product Officer at CEAT Ltd. Prior to joining Media Direction in 2010 Ahuja was Chief Manager (Research /Planning) at Dainik Bhaskar, and also worked with India Today.
TME is a division of Rediffusion Young & Rubicam, an advertising agency that was established in 1974. The ownership of the agency is split 60:40 between the Indian partners - Diwan Arun Nanda & Ajit Balakrishnan, the International partners being Young & Rubicam. Their clients include Parle, Heinz, TATA Motors, Taj Hotels, Paramount Pictures, and Yamaha to new a few. | By Vanessa Azavedo [vanessa(at)adgully.com]
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