Shriram Insight appoints TME to handle its new corporate campaign

Shriram Insight, has roped in TME, the media company of Rediffusion ' Y&R as their media agency, for the corporate campaign, which will feature a series of television commercials of 45 seconds and 30 seconds. Moreover, the company has got creative agency Metal on board to handle the creative duties.

The stock broking arm of Rs 42000 crore Shriram Group, has also unveiled a high-impact campaign starting from December 6. The corporate campaign is in line with the Group's objective of relating to the "Aam Admi' and Democratisation of Wealth.

Akhilesh Singh, MD, Shriram Insight said, "We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view."

Further elaborating on the campaign, Singh said, "We are in the business of providing investors with insightful investment solutions for over a decade. And through this campaign, we are making an attempt to reiterate the brand's core promise of democratization of wealth. The campaign urges "Aam Admi' to leverage their "Dhan Ki Rekha' to create wealth. The 30 & 45 second commercials talk about wealth becoming truly democratic and possible to enter the lives of everybody through prudent investing."

Divya Radhakrishnan, President, TME stated that "It's a privilege to have been awarded this mandate. TME Kolkatta has been consistently winning new businesses in the last 18 months and has become a formidable name in the region"

The company started operation in 1995 and currently has around 1450 branches across India servicing more than 1,75,000 clients. In addition to pure vanilla stock broking, the company offers Margin Funding, DP Services, distribution of products on both feet on street and online.