Adgully Exclusive | I have huge expectations from Swayamvar 4 and my aim is to make it big: Imagine TV's Vivek Bahl

Attracting numerous eye balls season after season, Imagine TV announced Swayamvar Season 4. Riding on the success of preceding seasons of Swayamvar Season 4 has in it none other than the ravishing beauty Veena Malik, who is all set to find the love of her life in India ' the country she has grown to love.

Her vivacious and spirited nature has made her one of the most sought after bachelorettes and her fame and fan-following extends to almost every household in the country. With Swayamvar Season 4, Veena is geared up to embark upon the blissful journey into the next important phase of her life.

In an exclusive conversation with Adgully, Vivek Bahl, Chief Content Officer, Turner General Entertainment Networks India Pvt. Ltd shed some light on Swayamvar's upcoming season.

Speaking about the expectations from the new show, Bahl said, "I have just come into Imagine and so I am very excited with this season 4. Since I have been following all the seasons of Swayamvar, I would also bring in my ideas and my view points. I have huge expectations from this show and my aim is to make it big."

Telling about the treatment that shall be metted out to the show he said, "This time there will be some small and important changes that will be seen in the show to make it more engaging."

Speaking about some future plans on launching new shows, Bahl said, "We have plans coming in for both fiction and non-fiction. I believe in doing small simple shows as I have done before with Star and Zee earlier. We have some surprises lined up which will be coming up very early and aggressively. So basically we have huge plans for the coming year, by January it will start rolling out."

One of Imagine's show, Baba Aiso Var Dhundo was rumoured to be taken over by Nautanki Productions; on this point, Bahl said, "I like Saurabh's work and would love to use his knowledge and expertise. But it all depends on how Baba Aiso goes and how much time he has."

Adding further, he said, "I don't have any kind of movies coming in. I just want our shows to work and go a long way. My only focus is on shows and not on movies."

From what it seems, Imagine TV is taking their content strategy to the next level to deal with competition posed by other GEC's, aiming to gain more eye balls and audience interest. | By Aanchal Kohli [aanchal(at)adgully.com]