Adgully Exclusive | I always wanted to look good and now I want people to look good: Designer, Purvi Doshi

At the Lakme fashion Week Winter/Festive 2011, Adgully met a passionate and aspiring fashion designer, Purvi Doshi, who started with a small room and now owns her signature store in Ahmadabad. This is her fourth season with Lakme Fashion Week. She is not a qualified student and never taken any professional training of fashion designing but has marked her presence with her talent and creativity and is really proud of herself that she has achieved a good platform.

When asked what prompted you to become a fashion designer, she said, "I loved being fashionable when I was young. Working with tailors was not my cup of tea. So I thought I should take a step ahead and start stitching my garments on my own. I will design them myself and will stitch them as well. The moment I started that my friends even started demanding. They started liking it and then I hired a tailor in my house and that was how I started. Then slowly and slowly I started designing for people. I started exhibiting my collection in different cities and started meeting people with different tastes and started knowing them so as I design according to their tastes."

Expecting a Good business and fame she entered Lakme fashion week. "I want to cater the needs of desired market and people. I want to make people realize that what they are wearing is really different," she said.

Speaking about her collection, she said, "Our collection is known as "Peek-a-Boo" collection which is a game wherein you hide yourself and suddenly you reveal. Based on that, she has used organza, hand-woven tonsure and glorious kinkhabs which had unbelievable detailing and texturing woven into the garments. It takes the shape of your body. Just like the game if you want you can reveal your body and if you want you can hide it." The peek-a-boo collection can fit any body, any figure.

Talking about her association with LFW, she said, "It is a great platform. It motivates me a lot in coming up with different type of designs which cannot be done just running a store. This is the platform wherein you think of something creative. When it comes to LFW I tend to something really different and new."

She says, "I always wanted to look good and now I wanted people to look good as well when they wear my clothes."

With no such specific marketing strategy she goes with the flow of just looking at the ways how she can grow and develop her designs among different people and tastes.

Telling about her road map and future projects, she said, "I want to do some more fashion weeks. I want to go to Paris with our Indian touch collection and want to explore that market as in where we stand with our collection. I want to get associated with celebrities and I want them to wear my garments."

Motivating the new entrants, saying that they should not think that only well trained people can get into this field, she signed off. So creativity is equally important. Anybody who is creative can come up and show their talent.