Zindagi presents 'Bemisaal Kahaniyaan'
Zindagi, the No. 1 Premium Entertainment Channel, launched with a promise of bringing the best stories from across the world to Indian television screens. This summer, fulfilling its brand promise of Bemisaal Kahaniyaan, the channel has launched stories that will charm our viewers with their realistic appeal, superlative character portrayals, captivating performances and their ability to satiate the sensibilities of the modern viewer. These dramas have struck an emotional chord with the audience and has provided its viewers with glimpses into the lives of people from across the world. Zindagi has brought an all new line-up of good storytelling from India, Pakistan and Turkey. These masterpieces are a testament of Zindagi’s commitment to bring viewers good storytelling from across the world.
Commenting on the new slate of shows, Mr. Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd (ZEEL) said, “At Zindagi, it has always been our endeavour to showcase unique and compelling content. We have evolved our proposition to Bemisaal Kahaniyaan with a view to bring unparalleled world-class content to its viewers in India. Showcasing stories that had universal themes is now taken ahead with some noteworthy shows that are a reflection of the channel’s brand promise. The overwhelming response from our viewers since our launch encourages us to stay ahead and continue to strive for excellence.”
From Pakistan, covering a myriad of varying emotions; this month, Zindagi presents some beautifully penned dramas. Malika- e- Aliya that premiered on 11th May at 9.40 PM, is a family thriller written by Nadia Akhtar and is the story about making one’s dreams come true. From veteran author, Umera Ahmad, comes the tragic romantic drama that airs at 8 PM, Mohabbat Subha Ka Sitara Hai. It is a modern day Cinderella story. Premiering on 23rd May at 8.50 PM is Ishqaway, a twisted tale of love, friends, envy and family pressure.
From India, Zindagi will present three popular stories with a timeless appeal that premiere on 23rd. May. Kick-starting at 6.30 PM, the channel will present Antara, a heart-warming story of an autistic child. Airing at 7.00 PM is Babul ki Duaien, a show that explores a father’s anxiety and emotions on getting his daughters married and celebrates the beauty of a tender bond between a father and his daughters. Also premiering at 7.30 PM is Vrindavan Ki Radhika, the timeless love saga of soulmates Radhika and Dev. After the resounding success of the Turkish drama Feriha and on popular demand, the show is airing at an all new time-band of 5.30 PM from 12th May.
Keep watching the line-up of Bemisaal Kahaniyaan that will surely keep audiences on the edge of their seats with its twists and turns and nail-biting performances by charismatic actors as Zindagi delights it’s viewers with good storytelling from across the world!
Zee Entertainment Enterprises Limited (ZEEL), one of India’s leading television media and entertainment companies, launched Zindagi on 23 June 2014. It is a Premium Hindi Entertainment channel that entertains audiences with superlative content. ZEE is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Zindagi, the No 1 Premium Entertainment Channel, is a reflection of ZEEL’s corporate philosophy of ‘Vasudhaiva Kutumbakam’ i.e., "The World Is My Family'. The channel was launched with a promise of good storytelling from across the world to Indian television. Beginning with poignant and memorable stories from Pakistan, the channel also introduced Feriha, a show from Turkey and produced its first Indian original reality series, Shukriya. Reinforcing its commitment to its viewers in its second year of programming, Zindagi launched its original fiction programming line-up with two shows – Bhaage Re Mann and Aadhe Adhoore - that embodied the spirit of the modern Indian woman.
Fulfilling its brand promise of Bemisaal Kahaniyaan, the channel presents stories that charms its viewers with their realistic appeal, superlative character portrayals, captivating performances and their ability to satiate the sensibilities of the modern viewer. Zindagi aims to showcase Real, Friendly, Vibrant and Premium stories and engages and interacts with its audience through diverse shows written by award-winning novelists and literary stalwarts. Zindagi is available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.