ZEE puts family first for its channel bouquets under new tariff regime

Up until date, the Broadcasting ecosystem operated as part of a packaged bouquet environment where consumers paid a fixed amount and received a pre-configured bouquet of channels. As per the TRAI mandate, a new tariff/pricing regime has come into effect from December 29, 2018 and expected to be implemented across the value chain by February 1. In the new scenario, the power of choice shifts to the viewers who will have the freedom to choose their favourite channels and packs and pay only for what they want to watch. Leading the change agenda for the new pricing paradigm, ZEE was the first to roll out its multiple customer-centric packs. In a display of network strength and breadth cutting across genres, some of ZEE’s most popular faces - Guddan (Zee TV), Angoori Bhabhi (&TV), Radhika of Mazhya Navryachi Baayko (Zee Marathi), anchor Hemali Mohite (Zee 24 Taas) and Chef Ajay Chopra (LF) - came together to urge everyone to subscribe to the ZEE bouquet of channels before February 1, 2019.

Speaking of the core insight that shaped the configuration of ZEE’s packs, Prathyusha Agarwal, CMO, ZEE, said, “When it comes to consumption of television content, everybody in the family has different demands and the monthly purchase is made keeping everyone’s preferences in mind.  Hence, our approach towards pack configuration has been ‘family first’ - offering the top genres such as Entertainment, Movies, News, Music and Lifestyle that are critical to the everyday entertainment needs of the entire family! The Zee Family Pack offers top channels across genres like Zee TV, Zee Cinema, Zee Marathi, Zee News, Zee Café, LF making it the superhit entertainment choice for consumers.”

Atul Das, Chief Revenue Officer - Affiliate Sales, ZEE, remarked, “The new pricing regime brings in a major shift in the way television has been consumed in India. On one hand, it brings in transparency to consumers about the price of channels, while on the other hand, it offers the complete freedom of choice to pay for all those channels they want to watch. Consumers, who do not watch a particular set of channels, would be able to choose not to subscribe to those channels and manage their budget accordingly. Importantly, the new pricing regime brings in benefits to the entire value chain. DPOs will get separate fees for managing their networks, while broadcasters get freedom to price their channels, based on market dynamics. This will be beneficial to all stakeholders. Zee, on its part, has announced MRP of its channels on an a-la-carte basis. To offer greater value to its viewers, we have also created attractive packs – Zee Prime Packs & Zee Family Packs. The best of Zee content is bundled together at very attractive prices to make sure that the demands of the entire family is catered to.”

As content in the mother tongue is usually the primary destination for TV viewing across India, the ZEE family packs have been configured regional language-forward with attractive packs across 11 languages - Hindi, Urdu, Marathi, Bengali, Oriya, Bhojpuri, Tamil, Telugu, Kannada, Malayalam and English. With a sound understanding of the viewer consumption basket of channels across regions and languages, ZEE has three types of packs to cater to different viewer needs. Prime packs based on core regional language consumption, Family Packs that offer the top genres for every household and All-in-One Packs that offer all genres at great value. The ‘Zee Family Pack’ targeted at the Hindi Speaking Market (HSM) has been priced at Rs 45 per month for 24 channels. The Zee Family Pack includes leading channels such as Zee TV, &TV, Zee Cinema, &Pictures, Zee Bollywood, Zee News, Zee Anmol, Big Ganga, Zing, LF and many others, cutting across multiple genres such as entertainment, movies, news, music and lifestyle thereby offering content that caters to every member of the family, every day. 

ZEE has lined up some of the biggest World Television Premieres - from Salman Khan’s 'Race 3' to Rajinikanth’s '2.0' to SRK’s 'Zero', Ranveer Singh’s 'Simmba', 'Kedarnath', 'The Accidental Prime Minister' and upcoming movies such as Akshay Kumar’s 'Kesari', Vicky Kaushal’s 'Uri: The Surgical Strike', Kangana Ranaut’s 'Manikarnika', and many more. The Zee Hindi Movies Cluster comprising Zee Cinema, &pictures, Zee Bollywood and Zee Anmol Cinema will be the one-stop destination for daily dose of superhit movies. Bollywood’s biggest stars will descend on a single stage to celebrate cinematic brilliance at Zee Cine Awards.

Actor Kanika Mann. who plays the title role in Zee TV’s 'Guddan Tumse Na Ho Payega', said, “I sincerely urge all Zee TV loyalists and viewers at large to subscribe to the Zee Family Pack before 1st Feb. My journey of Guddan is on the brink of an exciting phase where she realizes that the family she has ended up marrying into is one that she does care about and is willing to give her marriage a sincere shot and make things work with Akshat. Please make sure you do not miss out on your daily appointment with me and your other favourite, much-loved Zee TV characters like Pragya, Preeta, Zara and Mohini. The year ahead for Zee TV holds the excitement of gripping twists and turns across popular shows such Kumkum Bhagya, Kundali Bhagya, Ishq Subhan Allah, Tujhse Hai Raabta, my own show - Guddan Tumse Na Ho Payega and introduction of new shows like Rajaa Betaa, the finale of Sa Re Ga Ma Pa, an all-new season of the immensely popular Sa Re Ga Ma Pa Líl Champs and a host of exciting awards shows, weekend specials, mahasangams and more!”

Shubhangi Atre, who essays the role of Angoori Bhabhi in &TV’s 'Bhabhiji Ghar Par Hai', added, “All viewers of &TV are sure to be entertained in a khaas andaaz in 2019! Get ready for great shows in different genres throughout the year and follow the new adventures of your favorite character Angoori Bhabhi from Bhabhiji Ghar Par Hain. There is an offering for everyone in the family with shows like the horror-mystery Daayan, the epic fantasy Vikram Betaal Ki Rahasya Gaatha and the soon to be aired love story Main Bhi Ardhangini amongst others. To keep watching &TV and its shows, do choose the attractively priced ZEE Family Pack and stay entertained!”

Anita Date, who plays Radhika of Zee Marathi’s 'Mazhya Navryachi Bayko', added, “The new year will bring new twists on ‘Mazhya Navryachi Bayko’. Will my character Radhika outsmart the plots and schemes hatched by Guru and Shanaya? Tune in to find out and watch all the other exciting developments across your favorite shows of Zee Marathi – be it the grand wedding on Tula Paahte Re, the comeback of the popular musical show Nakshatraanche Dene or the season 2 of the hit show Raatricha Khel Chaale or the world television premieres of films like Pushpak Vimaan, Ye Re Ye Re Paisa and Naal but for that, make sure you opt for the Zee Family Pack – Marathi before 1st Feb.” 

Hemali Mohite, popular anchor of Zee 24 Taas, said, “Being the the first 24-hour Marathi news channel that ensured that Maharashtra gets a voice, Zee 24 Taas continues to be the ultimate destination for every Maharashtrian to stay abreast of everything from global developments to local connect. Our lead shows like Good Morning Maharashtra, the entertainment news ‘Spotlight’, the youth show Awaz Tarunanchi, RokThok - the best debate show in the Marathi news space, our evening slot leaders like Nivduk 24Taas & ZEE 24Taas Vishesh, and our analysis-based news ‘Laksyavedh’ are just some more reasons for you to opt for the Zee bouquet before 1st February”.

Chef Ajay Chopra of LF channel said, “Nothing can connect better with you than food, travel and culture because these dimensions of life celebrate YOU. You have loved my show 'Northern Flavors' for 2 seasons in a row and I am coming soon with the 3rd season this year. LF has been a part of your lives, taking you on a thousand journeys with every bite. With shows like Station Master's Tiffin, Curries of India, Ganga The Soul of India and many more you have lived the journeys and traveled with anchors like - Ranveer Brar, Kunal Kapur, Dia and me to explore India like never before. It's time to continue your journey with LF with newer season of Northern Flavors, new shows like Dakshin Diaries, 3 Course with Pankaj season 2 and many more. Don't forget to subscribe to the Zee Family Pack before 1st Feb to keep getting your daily dose of Foodtainment on LF. Continue to be the Loyal Fans of LF. Live Free, Live Fabulous and be Lifestyle Forward with LF! #ChooseZeeFamilyPack #ChooseLF”.

With a total of 59 channels (43 SD & 16 HD) in 11 languages reaching a total of 148 million households every day, ZEEL has been offering audiences in India ‘superhit’ entertainment cutting across genres.  Whether it’s Pragya, Preetha, Zara Siddique or Bhabhiji in the Hindi Belt to Radhika in Maharashtra, Rani Rashmoni in West Bengal and many more in every region, our characters share a deep bond with viewers wanting them as dinner-table companions every day! The No.1 TV network that fulfils all the demands is Zee with its family packs that bring together the right assortment of superhit channels across the top genres of entertainment, movies, news, music and lifestyle, making it a must-have for every family!


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media