Zee Cinema to premiere Jai Luv Kush on Sunday, 13th May 12 noon

Every coin has two sides and the same holds true for every human, who exhibit both a positive and a negative side. When identical triplets raised in the same house are treated differently, one is forced to turn into a Raavan and what ensues there-on is a struggle between the good and the evil. The plot of Jai Luv Kush is full of drama, action and entertainment. After starring in three hits Temper, Nannaku Prematho and Janatha Garage, Jai Luv Kusa is Jr NTR’s (N.T. Rama Rao, Jr) fourth hit where the audience will see this versatile actor in a triple role for the first time ever. The movie marks the Tollywood debut of Bollywood actor Ronit Roy who plays the antagonist along with Rashi Khanna, Nivetha Thomas and Abhimanyu Singh in pivotal roles. Zee Cinema, Home of Blockbusters will premiere this action packed movie on Sunday, 13^th May at 12 noon.

In Jai Luv Kush, Jr. NTR has played three characters with consummate ease and portrays three distinct personalities with Jai, as the Raavan who is the master of deceit, Luv as a simple innocent and principled man while Kush as a fun loving conman.  The strong and unique story-line of Jai Luv Kush makes it a perfect family entertainer. The movie also features some foot tapping music by award winning music director Devi Sri Prasad and a special number Swing Zara featuring Tamannaah Bhatia.

Triplets Jai, Luv and Kush are bought up by their maternal uncle who trains them in acting for stage performances. While Luv and Kush perform exceedingly well, the uncle side-lines Jai as he stammers.  Jai is often forced to stay indoors and do the household chores.  Humiliated with this treatment, Jai sets the drama stage on fire and disappears. This incident causes them to be separated, and the three grow up in different places. A chance encounter brings Lava and Kusa together and they exchange places to escape their respective predicaments. What are the problems they are facing? And how do their problems attract the attention of Jai aka Raavan, now a dreaded don forms the rest of the story.

Why is Raavan hunting for his brothers who he once tried to kill as a child? Is he still seeking vengeance or simply wants to unite with his brothers?

To know what destiny has in store for the brothers, watch Jai Luv Kush on Sunday, 13^th May at 12 noon only on Zee Cinema