Whyness announces the launch of a new business vertical

Whyness Worldwide, the integrated communication agency for the new world, announced the launch of a new business vertical that aims to be the meeting point of both the future of marketing and the future of data intelligence. Whyness has a strategic alliance with Boston-based Findability Sciences, a SoftBank portfolio company and one of the world’s leading data specialists. Together, they envision a seamless merging of marketing strategy, creativity and content with the action-oriented insights of big data. Now, powered by AI and cognitive tech, all marketing content becomes a generator of valuable data and thus insights, which then, in turn, inspires sharper marketing and business decisions. Giving brands and brand managers a powerful and informed marketing solution that stays tuned to the consumers like never before.

To kickstart this process, Whyness have brought on board a veteran of both the ad agency and client side of things. Abhinav Verma takes on the role of Director – Digital, Data and AI. He has previously led the digital marketing mandate at Airtel. He is also a Hyper Island alumnus and was also associated with Wieden+Kennedy, Whyness Worldwide, Geometry Encompass and Babajob.com (now bought over by Quickr) in the past.

Ravi Deshpande, Chairman and Founder, Whyness, says, “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behavior. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we've appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”

On Abhinav’s appointment, Anand Mahurkar, CEO, Findability Sciences, has this to say: “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solution to CMOs worldwide."

Abhinav Verma, Director- Digital, Data & AI, says, “This shift in marketing is imperative, and I thank Ravi and Anand for creating this awesome opportunity for me to bring synergy between AI, Data & Content and deliver a sophisticated communication suite for marketers."

Click here for more related news.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising