Week at a glance: Gillette tackles #MeToo; Hotstar Specials; Marvel HQ; Sony’s gains

Gillette’s purpose-driven We Believe campaign sets new precedent for brand building
The short film and 30-second commercial have been launched in the run up to the Super Bowl, which shows that as a brand Gillette is serious about championing their cause of ‘The best men can be’. 

Private FM players see no major gains out of airing All India Radio News
There have been mixed radio industry reactions to the Ministry of Information & Broadcasting’s (MIB) decision to allow private FM channels to carry All India Radio News. While some have called it a good step made by the government in the right direction, others find the clauses put to be restrictive. 

From comedy to happiness enabler – Neeraj Vyas on Sony SAB’s growth strategy
In conversation with Adgully, Neeraj Vyas, Business Head, Sony SAB & Sony Pal, speaks at length about the growth strategy for Sony SAB as the New Year begins and how the channel has been gaining in this transition process. 

TV industry is taking baby steps with demand-led pricing: Prathyusha Agarwal
In an interaction with Adgully, Prathyusha Agarwal speaks about the channel pricing strategy, the value proposition, the fate of FTA channels and more. 

Hotstar Specials is a whole new strategy with superlative content: Nikhil Madhok
Adgully spoke to Gaurav Banerjee, President and Head - Hindi GEC, Star India, and Nikhil Madhok, Head of Hotstar Original Content, to know more about the strategy behind the launch of Hotstar Specials, the growth of Star India’s presence in the OTT space, TRAI’s tariff regime for the TV industry and more. 

MTV Unplugged’s viewership has grown 15-20% YOY: Ferzad Palia
In conversation with Adgully, Ferzad Palia speaks about ‘MTV Unplugged’s performance over the years, selecting music and artists for the show, association with Royal Stag Barrel Select and more. 

With Marvel HQ channel, Disney is looking to tap the action/ adventure space
Adgully caught up with Devika Prabhu to know more about the strategy behind launching Marvel branded channel. 

India’s Digital ad market pegged to grow at 31.96%: DAN Digital Report 2019
According to the report, the advertising expenditure on the digital advertising formats is led by social media (29 per cent), followed by search (25 per cent), display (21 per cent) and video (20 per cent). 

Mullen Lintas names Vikas Mehta as CEO
Mullen Lintas, the creative agency of MullenLoweLintas Group, today announced the appointment of Vikas Mehta as its CEO. 

Ogilvy appoints Sonal Dabral and Reed Collins to lead APAC creative
Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific, with Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency’s South East and South Asia offices. 

Facebook appoints India board; separates India market from APAC region
Ajit Mohan, VP and Managing Director whose appointment was announced last year, SandeepBhushan - Director and Head of Global Marketing Solutions, Akhi Das - Policy Director, PrashantAluru - Strategy and Operations Director, Manish Chopra - Director of Partnerships, and Amrita Ahuja - Director of Communications. 

ICC ropes in Manu Sawhney as new CEO to take over from David Richardson
ICC also confirmed that David Richardson will step down as Chief Executive when his contract expires post the ICC Cricket World Cup. 

Ogilvy Appoints Key Capability Leadership in Asia
Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey. 

WhatsApp surpassed FB as most popular Facebook-owned app in 2018: App Annie
App Annie, the leading app analytics and app market data company, has predicted that app store consumer spend will surpass $120 billion in 2019. 

OCC Providers Introduce a Self-Regulatory Code Under IAMAI
Hotstar, Voot, Zee5, Arre, SonyLIV, ALT Balaji, Netflix and Eros Now also known as Online Curated Content Providers (OCCPs) have voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India [IAMAI]. 

BARC Wk 2: Sony records huge gains; Naagin3, KhatronKeKhiladi top shows
Sony Entertainment Television was the biggest gainer this week, climbing up three notches to the second spot. 

ZEE Q3FY19 revenues up 17.9% on back of strong broadcast business
Zee Entertainment Enterprises Limited (ZEEL) has reported consolidated revenue of Rs 21,668 million for the third quarter ended December 31, 2018, a growth of 17.9 per cent on YoY basis. 

Ad & subscription revenues buoy Network18’s Q3FY19 earnings by 20%
Network18 Media & Investments Limited has reported an 18 per cent YoY jump in operating EBITDA to Rs 88 crore in Q3FY19, despite continuing investments into recent launches. 

Genesis Burson-Marsteller rebrands as Genesis BCW
Genesis Burson-Marsteller in India has announced its formal rebranding as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies. 

The W Suite | Women leaders come under unwanted scrutiny: Sona Mazumdar
As Chief Partnership Officer at Kidzania India, Sona Mazumdar is responsible for customising solutions for clients to ensure long term business objectives of both clients as well as KidZania are met. She is responsible for nurturing and growing partner relationships. 

Ad land’s Young Guns: Swathi Srinivasan, Isobar
Swathi Srinivasan is Group Head - Media, at Isobar. She has been recognised as the Emerging Leader of the Year 2018 within 3 months of joining the organisation. She leads one of the key media accounts in Mumbai - Estee Lauder Companies, with over 9 brands under the entity. 

Offbeat: AnshumanVerma – A text book approach to success
Featured this week isAnshumanVerma, Chief Marketing & Digital Officer at DHFL Pramerica Life Insurance (a joint venture of Prudential USA and DHFL in India).


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