Week at a glance: Facebookâ€™s Meta gamble; CMOsâ€™ Charcha; NTO 2.0 row
On the need for the rebrand, Zuckerberg said, “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we are doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we're building toward.”
To get a better perspective on how brands are planning to reboot and grow after a severely disrupted 2020, Adgully is bringing together some of the best minds from the industry to share their insights at CMOs’ CHARCHA. The overarching theme for the event is ‘Taking forward the growth momentum’.
The role of marketers and CMOs is evolving, and the pandemic has brought about several changes in the traditional role of marketing. Delivering the opening keynote address at CMO’s Charcha, Adgully’s premier event for marketing leaders, Ravi Santhanam, CMO, Head - Corporate Communications, Head - Liability Products & Managed Programs, HDFC Bank, turned the spotlight on ‘Revenue Marketing’.
Empathy, greater accountability, supporting social causes, transparency, reducing carbon footprint are among some of the key attributes that consumers have come to expect from organisations. Delivering a keynote address at CMO’s Charcha, Alexander Robertson, Chief Marketing Officer, ACG World, spoke about ‘Purpose driven companies’ and why they have become even more relevant than ever before.
CMOs today have changed gears and have started focusing on innovation, technology and growth. Growth in Tier 2 and 3 towns, embracing technology for better insights and market data, telling effective stories and the emergence of influencer marketing are some of the new priorities for the CMOs in the changing market scenario and consumer behaviour. With these shifting priorities, today it is more crucial that CMOs manage new customer expectations, adapt to a new world and make brands more relevant to their audiences.
The CMOs now have to reboot with their fresh thinking and strategies as the year 2021 comes to an end. The recovery is expected to be stronger in 2022. The CMOs will have to be empowered more by the company boards as they take a fresh guard and start playing a new innings in a new wicket post the pandemic.
TRAI has been doing it for the last several years. But it has not stabilised. “Since 2018, they have been trying to fix it, but it is not working. TRAI has tried to fix the pricing, but they have not succeeded. It’s better that they don’t do it. You put on regulations on transparency, rather than dictating how people should be selling in the market.
Meanwhile, several broadcasters have also challenged Rule 7(11), arguing that TRAI had no power to regulate the length of advertisement on TV channels and that “regulating advertisement is nothing but regulating free commercial speech guaranteed under Article 19(1)(a) of the Constitution”.
Zee Entertainment Enterprises Ltd (ZEEL) has got a major breather in its ongoing dispute with two of its largest investors when Bombay High Court, while hearing the case on October 26, 2021 granted an injunction against Invesco, barring the investors from calling for an extraordinary general meeting (EGM) seeking the ouster of Punit Goenka, MD and CEO, ZEEL.
Held on Saturday, October 23, 2021, the fourth edition of the Thought Leadership Series saw Gajendra Jangid, Co-Founder & CMO, CARS24, who has been at the helm of the portal’s phenomenal growth, in a scintillating conversation with host R Sridhar, where he highlighted the strategic direction and marketing skills required to become a thought leader. The warm camaraderie between the two industry leaders was evident throughout the conversation as the back and forth banter between the two kept the audience engaged.
Next generation quiz show, ‘The Big Picture’, on Colors is the first-of-its-kind property to showcase an exceptional amalgamation of knowledge and visual memory. In conversation with Adgully, Nina Elavia Jaipuria speaks about the concept of ‘The Big Picture’, getting the viewers to also be an active participant of the show, Colors’ content strategy and much more.
In an exclusive interaction with Adgully, Karan Abhishek Singh, CEO – Hindi News Cluster, News18 Network, speaks about what makes BYJU’S Young Genius such a success, plans for Season 2 of the show, growth during the pandemic period, impact of non-publication of BARC News TV ratings, and more.
As part of Adgully’s Festive Mood series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Vivek B Srivatsa, Head - Marketing, Passenger and Electric Vehicles Business Unit, Tata Motors, speaks about the company’s offline & online strategies, plans to capitalise on the festive fervour, the key trends seen this year and more.
As part of Adgully’s FESTIVE MOOD series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Amit Kothari, Head Marketing & Communications - H&M India, speaks about the company’s plans to capitalise on the festive fervour, the key trends seen this year and more.
As part of Adgully’s FESTIVE MOOD series, we have been covering the market, brand and consumer sentiments during the festive season this year. In conversation with Adgully, Dawinder Pal, Head of Marketing, Bikano, speaks about how the portal is leveraging the festive season this year, the overall festive spends, online jewellery buying trends and a lot more.
Speaking to Adgully, Rohan Kanchan, MD, Weber Shandwick India, said, “ Weber Shandwick's global research indicates that the bulk of any company’s market value (63%) is tied to its reputation. The CEO and executive leadership team play a key role in communicating the organisation’s values, purpose and performance. They are the key custodians in shaping the company’s reputation which in turn impacts not just future consumer behaviour but also the bottom line.”
In an exclusive interaction with Adgully, Parikshit Pawar, Senior Vice President and Head of Marketing, Shapoorji Pallonji Real Estate, speaks about the impact of the global pandemic on the real-estate industry, the recovery strategy, betting big on innovations and unique consumer experience, engagement with the audiences and more.
adidas recently launched its latest ‘Impossible is Nothing’ campaign featuring athletes such as Rohit Sharma, Manpreet Singh, Mirabai Chanu, Simranjeet Kaur and Lovlina Borgohain. In conversation with Adgully, Sunil Gupta, Senior Director, Brand adidas, India, speaks about the new campaign, how is it creating a women inclusive space and much more.
In an exclusive conversation with Adgully, Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health Division, India, speaks about the objectives and the relaunch and how they conceived the idea and executed the campaign for iconic brand Supradyn.
Twitter lights up brighter than ever. In fact, during the week of the festival in 2020, there were over 2.2 million mentions of Diwali on Twitter in the country. Every year conversations on Twitter soar higher during the festive season, presenting an open invitation for brands to engage and connect with leaned-in consumers.
Snap Inc has reached the milestone of reaching 100 million Snapchatters monthly in India, this was announced by Evan Spiegel, Co-Founder and CEO, Snap Inc, at the virtually hosted second edition of ‘Snap in India’. At the event, Spiegel also overviewed the consistent localisation efforts and innovations driven by the Snap team in India.
Overall, Spotify’s MAUs, Revenue, Gross Margin and Operating Income performed better than expected. Subscriber growth was in line, ARPU growth increased YoY, while the advertising business had its best quarter ever and continues to accelerate.