Wavemaker India Bags Mondelez Media Duties

Wavemaker India has bagged media duties for Mondelez India and the account size is estimated to be Rs 400- 450 crore. The development was confirmed by highly placed sources in the industry.

Mondelez India's media and digital duties are now with Carat Media Services. According to sources, once the process is completed the new agency will only be effective from 2019. 

In 2015, Carat had won the Mondelez media business in India as part of a global pitch. Prior to Carat the business was with Madison. For creative, Mondelez India works with a various agencies that include Ogilvy and Mather, Interface Communications and Contract Advertising. 


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