WATConsult to manage Mamy Poko Pants’ Digital Media presence

WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, has won the digital media mandate of India’s leading baby care brand – Mamy Poko Pants. 

With this win, WATConsult is now involved in the digital media strategy planning for the brand’s growth and its complete execution across leading digital and social media platforms. The agency kick started its association with an overarching campaign #ByeByeBedwetting, which encompassed a dynamic mix of content and contests to engage the audiences. The campaign information is further promoted through its latest video – ‘Say Bye Bye to Bedwetting’.

The agency focuses on social media content taking the emotional route, something that the brand is utilizing for the very first time while attempting to market this niche category. The campaign has been able to make waves in engagement rate and overall connect with the audience.

Speaking on the same, Rajiv Dingra, Founder and CEO of WATConsult, said, “It gives us immense pleasure to welcome Mamy Poko Pants on-board as clients and we look forward to serving them the best of digital media services for their growth and brand recall. Consumer brands today need to be active 24*7 on social media as feedback and criticism is always taking place. Our tools and services match perfectly with Mamy Poko Pants requirement and we hope to provide them innovative and quirky campaigns.”

Speaking about the union with WATConsult, Unicharm India’s Brand Manager – Marketing Group, Toshiyuki Nakamura said, “Unicharm has always utilized Digital to market and connect with its audience. I am happy with the collaboration as I believe the agency understands our vision and is capable of taking our brand to new heights while introducing inspirational concepts and ideas. I look forward to the many innovations that the future holds.

WATConsult, is a decade old leading and most awarded digital and social media agency from India, founded by Rajiv Dingra in the year 2007. It currently has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services.

A part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of digital media marketing. It has won 7 Agency of the Year awards over last 4 years which include ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, TheCampaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017 and Marketing Agency of the Year at MCube 2017.