VIVO IPL - Race to the play offs keeps fans glued to their screens !
Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens.
TV Viewership Trend: A 5 week perspective
Television Viewership shows strong growth as measured across audiences – Urban + Rural at 13% and Urban audiences demonstrating enhanced viewership growth at 24%.
BARC (U+R 2+) U+R 2+ Urban 2+ Total average Impressions (millions) Match 1-43 1025 611
Growth % 13 24
Total Audience Viewership: First 5 weeks
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 5 was 40% higher than the comparable number of matches last year. Within this TV urban viewership is 611 million impressions +24% growth vs year ago and Digital impressions at 97 million impressions is 2.5x vs year ago.
The tournament has reached 556 million** across screens across India so far already suprassing last years reach for the whole tournamnent. This is the ï¬rst time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a uniï¬ed, holistic view.
Data Sources:
* Total Viewership impressions including Urban 2+ (All India) BARC week 15-19 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics
**Total Audience Reach estimated by BARC week 15-19 for the ï¬rst 43 matches across Star network channels in U+R 2+ , Out of home TV IPL bouquet (Mumbai, Delhi, Bangalore) and Hotstar data analytics
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