Viviana Mall launches new brand campaign "Celebrate Everyday" in collaboration with Thought Blurb

Celebrations never end at Viviana Mall. Well known as the leading retail destination mall in Mumbai Metropolitan Region, Viviana mall in collaboration with its creative agency Thought Blurb is inviting customers to celebrate their everyday moments in their new brand campaign.

With the season of festivities in tow, Thought Blurb plans to strengthen the brand’s celebratory proposition by launching their new campaign ‘Celebrate Everyday: Celebrations continue at Viviana Mall’. This campaign celebrates the individuality of Vivana’s customers. Knowing that every customer has different choices, likes, dislikes and preferences; the mall with its plethora of experiences promises every visitor a unique celebration.

On the development, Rima Pradhan, Head of Marketing, Viviana Mall said, “The mall has always tried and created innovative ideas and campaigns to engage with customers. We regularly look for different avenues to give them a unique experience every day and hence we have collaborated with creative agency Thought Blurb for the ‘Celebrate Everyday’ campaign. We are confident that the campaign would create even stronger bonds with our customers.”

“The idea behind the campaign is to give customers a reason to celebrate everyday and give them options to unwind themselves.” Ms. Pradhan added further.

Thought Blurb with its team of communication experts have brought to life a vibrant and energetic campaign with a youthful tone of voice. The campaign is a successor of the equally fun ‘Celebrate Everyday’ launch campaign and is crafted to shine a spotlight on the mall’s various offerings and activities. The first phase of this campaign is going live with in-mall, outdoor and magazine releases.

Commenting on the release of Viviana’s latest campaign, Thought Blurb’s Managing Partner, Vinod Kunj says, “Viviana since inception has been exhorting people to discover a reason to celebrate every day. So much so that today Viviana has become the happiness destination for Mumbaikars spanning all the way from Chembur to Ghatkopar going upto Palghar and beyond. It is the go-to destination for lighter moments of life in Thane. It’s today a reference landmark in Thane.”

“This new Viviana campaign delves deeper in to core brand proposition of celebration every day. The visual treatment of the campaign celebrates the individual and the individual's choice. Hence the larger than life imagery of the individual and his/her reason to celebrate. For some it’s that shade of nailpolish they have been searching in the country for, for others it’s a simple joy of popcorn and movie and escape in to fantasy for 3 hours at one of the best theater complexes that’s Cinepolis - 14 screen multiplex. This has been brought alive with interplay of the characters and objectifying the source of celebration.”

The creative agency and the mall management team together aim at making Asia’s most popular mall the ultimate celebration destination.


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