Virender Sehwag launches Rasna's "FRUIT PLUS"

Rasna Pvt. Ltd, the largest manufacturer of concentrates and instant powder in the world, introduces World's first fruit drink powder "FRUIT PLUS", with numerous health benefits containing 21 vitamins, minerals, glucose and calcium. The versatile Indian cricketer, Virender Sehwag, is the new brand ambassador who will be appearing in the new TV commercial of the product.

Rasna Fruit Plus is a unique product that is high on energy supplements without sacrificing on its taste and flavor. It is reformulated in such a way that the drink will be cherished by all age groups. Especially the kids will enjoy the great taste of Rasna which is healthy. fruity pulpier, thicker and natural. Fruit Plus, first of its kind fruit energy drink is a premium product and best in the product category as it has got fruits which no other manufacturers of powder products have in India.

Mr. Piruz Khambatta, Chairman and Managing Director, Rasna, expressed, "Rasna Fruit Plus is the king among fruit beverages and is reformulated with 21 vitamins, minerals, glucose and calcium. Rasna has taken the lead to launch healthy nutritious product which is the demand of the customers today. Being an Indian company we take great pride in developing the product with Indian technology and at a price point of Rs.2/- to Rs.3/- a glass so that every Indian living even in the village can enjoy the great taste of the healthy, thicker, fruit drink."

Virender Sehwag, India's opening batsman has always been a great fan of Rasna and is very enthusiastic about this new association. He has always supported Global Indian brands like Rasna. He will also be soon seen in the new Rasna commercial with a Rasna boy. The creative's of the commercial have been worked by Curry Nation, which is led by Ms. Preeti Nair. Rasna has also got on board renowned ad man Mr. A.G. Krishnamurthy as the brand consultant.

Announcing the new tie-up with Sehwag for the launch of Rasna Fruit Plus, Mr. Khambatta added, "Sehwag is one of the most dependable cricketer in the Indian team and has shown his true spirit when he knocked more than 300 runs in just 278 balls. Rasna Fruit Plus is going to give a similar winning knock in the summer of 2012. It is sure to be a delight for all cricket fans in India to see their favorite cricketer say "I love you Rasna' along with the Rasna boy in the new commercial."

In addition to existing popular flavours Orange, Mango, Nimbu Pani Rasna Fruit Plus is also available in two more unique flavours Water Melon & Guava and in pack sizes of 5 gm lite (less calorie) for 1 glass, 23 gm pouch for 1 glass, International Pack of 12 in a box, 250gm 500m and 750 gm Pouch and 500 gm bottle. It is available across India from Kashmir to Kanyakumari and from Kutch to Assam. Rasna caters to 1.8 million retail outlets, which makes it one of the largest distribution networks in India.