Viewership Surge for UEFA EURO 2012!

The total television tune-ins for the first 18 games of UEFA Euro 2012 has seen a phenomenal growth of 36% over the last edition. Besides, the viewership rating has grown by 21% in the core football audience.

Viewership Snapshot

The marquee matches like Spain vs Italy and France vs England have delivered a rating of 1.78 and 1.61 respectively. With all the top teams making it to the knock out round, the ratings for the business end of the tournament is bound to increase exponentially. 

Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd said – “The viewership numbers are fantastic and the overall response from viewers and advertisers have been overwhelming. With no conflict with any other live blockbuster sport, this edition of Euro has emerged as the prime destination for advertisers to target a high reach of the premium young metro urbanite.”