Videocon names Sanjeev Bakshi as COO!

Sanjeev Bakshi has been appointed as the Chief Operations Officer for Videocon. In his new role, he will be responsible for establishing Videocon as a preferred brand for consumer, with major focus on product development and distribution expansion.

Bakshi graduated from the Institute of Management Studies in 1997, and brings with him an unparalleled experience in the Consumer Durable industry, with a career spanning nearly two decades. For the last 17 years, he has worked with leading brands like LG, Philips, Godrej and Voltas. In the course of his illustrious career, he has 

Speaking on the occasion, Sanjeev Bakshi said, “I am very excited and thrilled to be a part of the Videocon team. Videocon has a legacy of 27 years and is a household name across the country. My immediate task is to focus on product development and expand the distribution. We want to make Videocon as preferred choice of consumers air conditioner segment.

At Videocon, Bakshi heads the AC division. He is known to be a man of action, who follows a philosophy of punctuality and discipline. For the brand, he has ambitious plans rolled up his sleeves, including the creation of a distinct vertical to focus on this growing category.