VEGA launches ‘BE VEGA’ campaign spearheaded by Sonam K Ahuja

VEGA, a brand synonymous with beauty accessories and personal care appliances, has recently roped in Bollywood diva Sonam K Ahuja to endorse their personal care appliances and accessories portfolio.
The new campaign of Vega coming up in September 2018 will position Vega as a hair styling expert, targeted at the fashion conscious, free spirited young girls of today who like to experiment with their hair styles every day. The film revolves around three situations where Sonam beautifully carries different hair styles which promote Vega Hair Straightener , Hair Dryer and Hair Curler thereby bringing out different facets of her personality – glamorous diva , girl next door , getting ready for a party and enjoying with friends. The Tag line captures the essence of the film – ‘Be all that you want to be with Vega multi styling and grooming products – Be Vega’.
Along with the premium and chic imagery, with this campaign Vega is introducing a completely new dictionary of words that describe the different shades of a women flawlessly. There are a million shades to a woman and to articulate it in just a few words is brutal injustice. Beautiful, pretty and gorgeous are so limiting and passé. You can Be Glamazon, Be Koochikoo, Be Curl Candy…you can be anything that you want to be. Be Vega!”
The campaign also has a Hair Straightener product TVC which focusses on Vega Trendy Hair Straightener (VHSH-16) which is positioned on styling with care. Vega Trendy Hair Straightener gives silky straight hair with triple protection. The straightener has unique features - Five heat settings suitable for all hair types; ceramic coated plates minimize heat damage and floating plates minimize hair breakage. The film is targeted at new users which assures them of safety and care while using hair straightener.
Vega will be launching a complete 360 degree campaign around ‘Be Vega’ in August 2018 which includes TV , Cinema , Hoardings and Digital to connect with their target audience.
Speaking about her association with the brand, Sonam said, “I love fashion and style; I feel that I can express myself best through my style and any brand that resonates my attitude I proudly flaunt it. When it comes to looking great, well styled hair is probably the most important aspect. You can't go wrong with your hairdo! Vega hair styling products have a solution for all my hair styling needs, whether I like to keep it simple or experiment, VEGA has everything l need. This is my first campaign with Vega and it’s been a great experience so far. We all know how much I love styling my hair. And so does Vega! They have the widest range of hair styling appliances, I mean, everything to help me style my hair, the way I want it. And that’s what I love about the brand.”
Mr Sandeep Jain – Director, Vega Industries Pvt. Ltd said, “This is the second campaign from Vega and we all are really excited about how it’s going. We all are extremely happy with Sonam K Ahuja’s association with VEGA. Her fashion and style complements the personality of the brand and the campaign perfectly. Watching Sonam bring it alive on-screen is something magical. The photographers, the directors, everyone is on board with the attitude of the campaign and all of us here are truly elated to see the magic come alive. Catch the Hair Straighteners Hair Dryers and Hair curlers with Be Vega campaign, coming soon to various platforms. Be ready. Be Vega.”

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