UK's TFM&A to debut in India in May 2011

UBM India, a part of United Business Media Limited which is a global business media company, was started in India in Mumbai in May 2006. Ever since the company has tried to keep UBM's promise to inform the buying and selling groups through ways of events and reaching them through other media.

Presently, UBM India has five operating divisions- UBM Trade Exhibitions, UBM Technology, UBM Conferences, CMP Medica and PR Newswire. The company has arranged many events and conferences in the past like Food Ingredients India, IFSEC India, Informex etc. and tried to help various sectors by providing them insightful solutions.

Recently UBM India has decided to organize a unique platform for marketing and advertising professionals by announcing that Technology for Marketing and Advertising (TFM&A) will be held on 13th-14th May 2011.

TFM&A is the UK's only integrated marketing event which delivers industry insights, CRM, direct and digital solutions. TFM & A was launched in the UK in 2001. The event has had a 10 year successful stint in the UK and now has around 200 exhibitors and over 10,000 attendee. To celebrate the 10th anniversary of this well-received event, TFM & A China will be held on 27th-28th October this year.

Adgully spoke to Simon Mills, Portfolio Director, TFM &A, to understand what marketers and advertisers can expect from the unique platform and what were the market dynamisms that prompted an event of this nature to come to India.

Talking about the growth potential for TFM & A in India, Mills, says, "We see a huge potential, the Indian advertisers and the marketing community here are getting more competitively specialized. The two communities are increasingly using technology, digital media, online media etc to reach to their end users. Hence, as the technology options get popular with the advertising and the marketing community, TFM &A has a huge prospective in India."

Further elaborating over the market statistics, Mills explains that Internet advertising is expecting a growth by 30% in the coming five years, mobile advertising and search is going to have a share of around 19 billion dollar by 2011. Mills feels that given the current market scenario in India, India is fully ready for an integrated marketing event of this scale. "But the moment India has some of the niche events the focus shifts to the smaller areas of the market. Further it joins the network together to provide space for more such integrated events in the future," he adds.

Aware of the fact that such events takes in a lot of efforts and planning, Mills feels that it's all the more worthwhile to see the scale and the reach of the platform growing with every passing year.

UBM India already has a database of over 40,000 marketing and advertising professionals across the country which will be a helpful start for the event's launch next year. Furthermore, the event has tied-up with the Direct Marketing Association of India, Internet & Mobile Association of India, The Advertising Club of Bombay and the Indus Entrepreneurs. The team at UBM will also be indulging in direct mail campaign and online campaign to market and promote the event in India.

The event has already received positive response from Netcore Solutions Pvt. Ltd, Global Solutions and Direxions Marketing Solutions Pvt. Ltd.

"The market research statistics and the response that we have received for the launch in India, clearly states that there is a demand for an event like TFM&A in the Indian market," says Mills.

The event will be launched in a huge scale and the key will be suppliers, the event will have suppliers across CRM, digital and direct marketing. The event is expecting over 3-4 thousand visitors and will also have corporate programmes, which will include over 25 corporate sections.

UBM India is all geared to launch the internationally famed event in India. It will be interesting to see how marketers and advertisers avail the positives of the initiative and if the event is able to garner the same kind of appreciation from the Indian quarters. | By Prabha Hegde [prabha(at)]


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