TRPs do govern our lives - Producer Dipti Kalwani

It the worlds of television, telling stories in the right way is an art in itself. Producer Dipti Kalwani (Sunny Side Up Films Pvt. Ltd), whose show Badho Bahu has done very well on the small screen, says she always wanted to be a storyteller.  "I started my production house cause I wanted to tell the stories I liked. It was a very simple reason," she says.  The young producer has been making a mark for herself with the right choice of projects. However, it is not as easy as it appears. "Producing a show comes with many challenges on a daily basis, it is exhausting by the end of the day, but the creative satisfaction of work balances it out for me," says Dipti.
Many accuse television to be dominated by the TRP game. However, Dipti defends the norm. "Yes, at the end of the day it’s all business so the TRPs do govern our lives," she says. With the arrival of digital space, the television audience is getting divided. Dipti predicts that the competition will get tougher for the world of television one day or the other. "Digital space will affect television sooner than later, a lot of television sponsors will move to other platforms. I feel it’s going to get far more competitive," she says. Badho Bahu ion & TV is still going great guns keeping the audiences glued to its story with twists and turns regularly.

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