Triumph International, a lingerie brand expanding its chain in India
Triumph International ' the world's leading lingerie brand plans to expand its line and to do so it will add a dozen flagships outlets and 30 additional exclusive stores (EPS) in India, at an investment of Rs 1,000 crore.
Triumph International is a 124 year old German lingerie maker. As of now it has 8 flagship stores and 20 EPS in all major Tier-I, Tier-II cities, and more than 600 points of sales nationwide.
The brand now plans to expand its retail network in the country where only 4 per cent of the Indian lingerie industry is organised.
Marketing
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