The bigger picture at the price of popcorn,' Satyug gold's new campaign

Satyug Gold has come up with a special advertisement video which will be screened at leading cinemas like PVR across India. The film uses popular Bollywood star and Chairperson of Satyug Gold to unveil the SatyugMera Gold Plan- an innovative gold accumulation plan that allows people to buy gold in a systematic manner starting from just Rs 50 a day.

The film opens to Shilpa, promising to show the bigger picture, one that is devoid of any melodrama, tragedy or suspense, but full of dreams, happiness and a secured future for the family. She goes on to unveil the Bigger Picture- Satyug Mera Gold Plan and talks about its salient features and benefits, which includes a 100% safe and Guaranteed plan.

Her closing remark, “The bigger picture at the price of popcorn” further affirms the value proposition – Buying Gold systematically starting at just Rs 50 per day. Scripted by Navi Mumbai Based Kaleido Communications Pvt Ltd and directed by Pervez Ahmed, the film aims to use Shilpa’s natural connect with the audience to unveil her new offering- Satyug Mera Gold Plan.

Kumar Ganesan, Executive Director of Kaleido Communications, said, “The very inception of Satyug Gold is a pioneering attempt to make Gold affordable to every Indian, and with Shilpa at the helm of the conception of this plan, we felt that it is only wise to use her as the Brand Ambassador. She has a strong connect across India and being the Chairperson of the company adds to the credibility and assurance of the plan.”

Commenting on the commercial, Raj Kundra says; “Gold is prized possession across every Indian household, and hence that was the founding thought behind the commercial. Also, since this was specially crafted for the multiplex audience, Shilpa undoubtedly fit into the purview seamlessly.”



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