Tata Starbucks names Manmeet Vohra as Dir. Marketing
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages Limited, today announced the appointment of Manmeet Vohra as its new Director - Marketing and Category. In her new role, Manmeet will lead all marketing and category aspects for the company in India. Prior to this, she was the Marketing Director at TAG Heuer and brings with her eleven years of extensive marketing experience in the luxury industry.
Sushant Dash, who has been associated with the Tata Group for close to twelve years and joined Tata Starbucks Limited in August 2012, will continue this association in his new role as the Global Brand Director of Tata Global Beverages Limited.
“Sushant has played an integral role in launching Starbucks in India and delivering the Starbucks Experience to Indian consumers. His commitment and contribution to our business has been invaluable and we wish him the very best in his new endeavour,” said Avani Davda, CEO, Tata Starbucks Limited. “We are extremely pleased to welcome Manmeet to her new role at Tata Starbucks Limited. Her forward-thinking brand sensibility and cross-channel marketing expertise will continue to push us toward building a strong presence in this dynamic market.”
Commenting on her appointment, Manmeet Vohra said, “This is an exciting time in Starbucks journey in India and I am looking forward to bringing my passion for elevating the customer experience to this iconic brand. I am humbled to be a part of Tata Starbucks Limited - a partnership between two strong companies that share common values of responsible business ethics and commitment to community.”
Manmeet Vohra will report to Avani Davda, CEO, Tata Starbucks Limited, and will be a part of the company’s senior leadership team.
Starbucks® entered the Indian market in October 2012 and currently operates seventeen stores in India. Starbucks® stores are operated by the joint venture, Tata Starbucks Limited, and branded as Starbucks Coffee - “A Tata Alliance”.