Tata AIA Life Insurance latest campaign portrays act of selfless love

Conversations around the financial  security and welfare of the family in the absence of an earning member has traditionally been an uncomfortable subject is India. This mind-set has not only been one of the reasons why life insurance is seen as a push product than a pull product in the market, but this sentiment has also been the cornerstone of the marketer’s pitch to get people to buy life insurance products. Through the #Loveunconditionally campaign, Tata AIA has broken free from the associated sentiments of fear, uncertainty and guilt and showcased the power of true love being the intent behind purchasing a pure protection insurance plan.

 The campaign portrays ‘term product’ an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. This has been a big hit among the audience. 

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