Take the weight off yourself this Mother’s Day with Turtle Limited!

Turtle Limited, one of India’s leading men’s lifestyle brands, has created a YouTube video to celebrate Mother’s Day which breaks through the clutter. The film very subtly pays tribute to motherhood by showing a man who readily took up the challenge of carrying an average weight of a baby in stage of pregnancy around his belly for 9 days but surrenders after a week, confessing his discomfort while carrying.

The video has been unique as it delivers the value of motherhood through a hard-hitting technique. In today’s digital age where people are more worried about the external pomp and show, Turtle aims to highlight the inner substance and emotion in a man’s life inspired by a mother’s journey.

The core idea behind creating this video is to portray the journey a woman carrying her child for 9 months. A mother prepares herself for the challenge of motherhood without any complaints gifted by Mother Nature. This feeling is something that no one can fathom. Only a true mother’s love enables her to overcome these challenges while carrying her baby.

Commenting on the concept, Mr. Sanjay Jhunjhunwala, Managing Director, Turtle Limited said, “It’s time a brand that sets style trends among men, sets them on a journey of self-realization. And what better way to do that than by reminding a son on Mother’s Day, the true weight of motherhood.”