Regional Content

Regional content is the next big wave in the content development space and it holds true for Digital Marketing as well. Everyone loves their regional....

Vodafone Idea Ltd., the largest telecom service provider in India, today announced a strategic partnership with hoichoi, world’s biggest Bangla....

Media Echo Systems: The Walls Fall Down, a KPMG study released in September 2018 indicates that a key chunk of digital growth is coming from rural....

If one looks at broadcast media, English channels are still considered niche, and most brands have way higher spends on language channels than on....

ZEE5, India’s largest and most comprehensive digital entertainment platform for language content today released Liftman, its Marathi....

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in....

Over 9 decades since inception, Parle Products still continues to be a strong household name. An annual research conducted by The Economic Times....

The rapid up-take of connected devices, especially smartphones and tablets, has been instrumental in media consumption shifting beyond traditional....

The rapid up-take of connected devices, especially smartphones and tablets, has been instrumental in media consumption shifting beyond traditional....