Digital Measurement

It’s been a little over two years since BARC India announced its much-awaited digital measurement service – Ekam – in April 2017.....

Measurement has always been a crucial issue with media owners as well as advertisers. While India has had TV measurement in the form of TAM and then....

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to....

Digital transparency will be a key challenge for brands in the year ahead, concludes WARC, the global marketing intelligence service, in its Toolkit....

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement....

BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital....

The Ad Club’s Media Review, held in Mumbai yesterday, saw Jonah Goodhart, CEO and Co-Founder, MOAT, focus on viewability of ads and the....

Audit Bureau of Circulations (ABC), an independent body that provides audited newspaper and magazine circulation, is now foraying into....

The Broadcast Audience Research Council (BARC) India which had issued the Request for Information (RFI) for digital measurement in December, last....

Digital media consumption continues to increase, and so does its share in ad-spends. With the rapid growth in digital reach through mobile....