T-Series ties up with Friday Filmworks and Crouching Tiger for Neeraj Pandey's next

T-Series today announced that it has entered into an alliance with Crouching Tiger Motion Pictures and Friday Filmworksto jointly produce and exploit acclaimed director NeerajPandey’s up-coming film starring Akshay Kumar. The deal will enable T-Series to market and distribute the film across the globe.

Speaking on the development, Bhushan Kumar – Managing Director, T-Series said, “I am extremely proud and happy to partner with Friday Filmworks and Crouching Tiger for Neeraj’s upcoming film. At T-Series, we have believed in backing genre-breaking content and films that connect with today’s audiences. We have always loved and respected Neeraj’s work and I look forward to him and Akshay creating magic for their fans yet again”.

Shital Bhatia of Friday Filmworks, added, “It is imperative for good content to be projected well and we are delighted with T-Series coming on-board. I am confident that this relationship will take the film farther and wider to its audiences”.

Vikram Malhotra of Crouching Tiger Motion Pictures, commented, “This alliance symbolizes the synergies that define cinema of the future in India – high quality content, impactful marketing and audience connect. We are confident that under Neeraj’s creative vision, this film will set new benchmarks for the action-thriller genre in India.