Star Sports offers 2 hours of dedicated content for VIVO IPL 2018

The forthcoming VIVO Indian Premier League (IPL) 2018 promises to be an unparalleled spectacle in its 11th edition with India’s leading sports broadcaster – Star SportS offering fans 2 hours of dedicated time bands daily for VIVO IPL programming till the start of the tournament.

Appointment Viewing for VIVO IPL, for the very first time will include two dedicated hour-long time bands for programs airing across the Star Sports network.

VIVO IPL fans will now be able to enjoy a dedicated daily dose of proprietary shows such as Game Plan, Cricket Countdown, Franchise specific episodes and a lot more. As a lead-up to VIVO IPL 2018, engaging, action packed content such as team documentaries, player banter and talk shows will also be a regular feature on the Star Sports Network.

VIVO IPL 2018 Retention telecast was the beginning of the 6 month programming calender which was followed by Election Se Selection marketing campaign featuring Virender Sehwag, leading up to the VIVO IPL 2018 Player Auction. The 11^th edition of the auctions received an overwhelming response from fans and was viewed by a 46.5 million people across the Star Sports network.

In addition to watching VIVO IPL in Hindi and English, fans will enjoy a deeply local experience by the addition of four regional languages - Tamil, Telugu, Kannada and Bengali in this edition of VIVO IPL 2018.

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