STAR Majha introduces 'Majha Sanman Puraskar 2010'

News channels apart from reporting news have an additional responsibility in shaping and developing the society. STAR Majha has taken forward the responsibility which the viewers entrust on a news channel by launching Majha Sanman Puraskar 2010. This pioneering effort of STAR Majha would connect to 10 crore population of Maharashtra and salute the achievers. Through Majha Sanman Puraskar, STAR Majha would recognize the excellence of Maharashtra and pay tribute to the Maharashtrians who have reflected the glory of the community through their achievement. This recognition would be for the contributions done in the diverse fields of literature, music, politics, sports, etc. The recipients would be the heroes of the state who have achieved an inspirational stature for Maharashtrians.

Star Majha has been the No.1 Marathi News channel from bouquet of MCCS- India's leading News Network. The channel has been leading with an avg market share of 42% for past three years in Maharashtra. STAR Majha has also been leading the pack of all News channel in Maharashtra with 12% market share (ahead of all leading Hindi and English news channels). (Source: CS 15+, Maharashtra). Therefore at this level the launch of consumer engagement initiative ' Majha Sanman Puraskar was a natural corollary to extend the channel-viewer relation to next level. Majha Sanman Puraskar also drives it's thought from STAR Ananda- Sera Bengali which has been the most reputed initiative for recognizing excellence. STAR Ananda- Sera Bengali has been felicitating the pioneers from West Bengal, and is running on its fourth successful year.

STAR Majha Sanman 2010, in its inauguration year would happen grandly on 14th July 2010. The event is presented by Mahanand Dairy and powered by Parle G. The event is conceptualized on a large scale and would witness the presence of literati and the glitterati of the state.

STAR Majha has always been an initiator in connecting to the masses. Earlier effort from STAR Majha was Majha Maharashtra 2020, where STAR Majha had brought the leaders of the state to discuss the growth of the state by the year 2020. Leaders of Maharashtra like Vilasrao Deshmukh, Gopinath Munde, Chagan Bhujbal, Raj Thackeray, etc. were present at the event to discuss the vision of Maharashtra. The event has trailed further to specific cities like Pune 2020, Nashik 2020.

The event has been eagerly awaited by all Marathi Manus; as this event will bring the heroes of the masses receive the due credit for their contribution made for the society.