SPN ups the digital quotient for India-Australia cricket series

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation. The series, with three T20s, four Tests and three ODIs, is highly anticipated by fans across the globe as the clashes between the two leading teams have always been intense.

SPN’s flagship wraparound show, Extraaa Innings, comes to this series with a new look and set design featuring an unrivalled set of expert panellists rotating through the duration of the series. This exciting round-up of panellists, providing pre, mid and post-match analyses include Sunil Gavaskar, Michael Clarke, Harbhajan Singh, Ashish Nehra, Robin Uthappa, Gautam Gambhir, Mark Butcher, Nick Knight, Dominic Cork, Murali Kartik, Sanjay Manjrekar, Mohammad Kaif, Harsha Bhogle, Gaurav Kapur, Deep Dasgupta and Vivek Razdan. The panel comprises cricketing legends who will bring their years of experience and expertise to the table, alongside contemporaries who possess a first- hand experience of modern cricket to provide audiences with comprehensive analyses. All the matches will be telecast with English and Hindi commentaries to ensure an unparalleled viewing experience for viewers across India.

Following the astounding success of the FIFA World Cup and UEFA Champions League second screen experience, SPN brings back an interactive digital experience for the world’s biggest bilateral series. Viewers watching the series on SPN’s premium OTT platform, SonyLIV, can access “Extraaa Innings” for exclusive content and increased interactivity. The features include a host of predictor games, quizzes, team selector game, trivia, emotion-based selfie filter and stats - all designed to keep the fans engaged. One of the features on “Extraaa Innings”, the “Aggression Meter”, will be displayed on-air during the broadcast through which fans, based on the match, can express their emotional state during the series.

 The tournament is starting on November 21 and the network has already signed 11 sponsors for television and 15 for its digital platform SonyLIV.

Phone pe, MRF, PERNOD, Byju’s, Swiggy, Philips Lighting, Amazon Prime Video, Kent, Allied Blenders, Relaxo and Veedol are the sponsors for TV. Quickr, Tropicana, Nescafe, Marico, Xiaomi, Indeed and Netflix are among the digital sponsors.


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