Spirit W | Women have inherent ability to connect the dots: Mindshare's Shan Jain

These days women not only show their love for their families but also show love for the work they do, and an extreme feeling of belonging for their organization. A woman today wears various hats, she is not only the home maker but is equally committed to her career and knows how to earn her self respect. In this era women are self motivated and have higher self esteem and to top it all they have supportive families too.

One such woman, Adgully spoke to was Shan Jain, a young and aspiring women, who has spent over 19 years in Media and Account Planning and is now working as Principle Partner Client Leader on HUL Foods and beverages at Mindshare.

Telling about her life and career she said, "I started my career in 1992 with Ogilvy and Mather, a fresh post graduate from Operations Research, I had an inclination towards advertising, and it intrigued me how communication could influence choices. It still does, although in a different way now. Ive spent 19 years in advertising out of which have spent close to 6 years in account planning. I feel that is my biggest asset, as it gives me an edge to not just create media plans but communication plans that connect with consumers and influence a change."

It is true and factual that somewhere someone inspires you and so did Shan Jain got inspired by

She has extensive ability of developing Communication plans based on consumer connects. Focus on ROI driven solutions that impact on plan efficiencies. She is particularly interested in handling clients with peculiar marketing problems, launch brands or early stage start-ups and smaller budgets. An award international and national award winner for innovative work on the area of communication planning has contributed to papers in the field of consumer insights.100% success rate at new business pitches.So the days are gone when it was a male dominated the era. With such aspirants our country would go a long ahead. | By Aanchal Kohli [aanchal(at)adgully.com]