Soumendu Ganguly joins Sulekha.com as Head of Marketing

At a time when internet companies have started to get the fact that a world exists beyond Google and the best kind of traffic comes directly to your website, Sulekha announced its seriousness about brand building through a key marketing hire. Soumendu Ganguly has joined the team to head marketing and lead Sulekha’s brand building efforts in digital and offline. He would also look after the performance marketing division of Sulekha.

Soumendu worked for around six years with one of India’s most profitable Internet companies, Infoedge and held various positions across functions for brands like Naukri, 99acres Jeevansathi and Shiksha. Soumendu has an MBA from IIM Ahmedabad and a B.Tech. in Computer Science from NIT, Raipur.

A strong believer in financial prudence, he asserts that even when everybody in internet space is coming up with a new campaign and spending incessantly, the real winners would be those who are able to position themselves as smart spenders.

Soumendu Ganguly, Head of Marketing says, “I am really excited with the opportunity I have here at Sulekha.com. Even though it is one of the established internet brands in India with fantastic topline and bottomline growth, people haven’t really connected with Sulekha.com. The challenge is to bring Sulekha.com into mainstream mind space and make it a brand the millennials love.”

Satya Prabhakar, the founder and CEO of Sulekha.com said, “Today we are at the inflexion point in services business. People have less time, the cry for convenience is at its loudest and they see their mobiles as the remote for the physical world. We are working hard to ensure that availing services is as easy and intuitive as buying things online. Soumendu comes with a rare combination of marketing and engineering skills, honed in the consumer Internet space. We look forward to him making a material difference to brand Sulekha.”