SOS Ideas launches Sun Bangla in West Bengal

The GEC giant Sun TV has just made a grand entry in Bengal, with Sun Bangla - the newest Bengali entertainment channel. For the first time ever, seven leading Bengali film stars teamed up to launch a channel in Bengal.

The presence of icons such as Prosenjit Chatterjee, Koel Mallick, Nusrat Jahan, Srabanti Chatterjee, Subhasree Ganguly, Koushani Mukherjee and Sayantika Banerjee together, created significant impact during the launch. Sun Bangla’s launch campaign was created by Kolkata-based independent agency, SoS Ideas. Sun TV Network Ltd. has enjoyed a magnanimous presence the southern states of India for over 25 years with 33 popular channels under its umbrella. With a reach of over 95 million households, Sun TV provided entertainment to all sections and age-groups. Sun Bangla, the newest leg of the giant organisation, was targeted to Bengalis, who love their language and love a well-told story. Mr. Pratik Seal, Business Head of Sun Bangla added, “Progress and tradition go hand-in-hand in Bengal. Our shows spanning across period drama to comedy or mythology to fantasy love stories, capture the true essence of the soil.”

Arindam Ray, Programming Head Sun Network Ltd, rightfully addressed a very pertinent point. “As a new-player in the general entertainment market in Bengal, we had the scope of research and thorough observation of what the audience truly wanted. That is how we created our content, making each and every show relevant to Bengalis”. As a new-comer in Bengal, the channel positioned itself as “Mone Prane Bangali” or “Bengali by heart and soul”.

SoS Ideas took this idea forward and developed a multi-media campaign that included print, outdoor, TV spots and a very special theme song, composed by eminent music director Debajyoti Mishra and performed by stars such as Rupankar, Iman, Anwesha, among other singers. Souvik Misra, Co-founder and Creative Chief of SoS Ideas mentioned, “Bengal is a land of stories, and each and every story has a different flavour. As the channel introduced content steeped in Bengali culture, we explored various aspects of Bengal and captured them in our campaign and theme song.”

Explaining the finer points of the campaign, Soubhik Payra, Co-founder of SoS Ideas said, “We explored the taste, tune and festivities of Bengal through our press and outdoor campaign. In the campaign we used elements which are quintessentially Bengali.” The channel witnessed a grand launch on February 3, as all the seven celebrities appeared in a 90-minute curtain-raiser show on the brand new Sun Bangla channel. Let’s all wish the channel the best for its journey


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