Sanjay Mehta & Hareesh Tibrewala mentor young professionals at IAA 'World Goes Digital' Webinar Series

The International Advertising Association (IAA) India Chapter hosted Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.

While evangelising the digital media, Mehta and Tibrewala spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mehta. Added Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”

“The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.

“We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel – www.youtube.com /iaaindiachapter

As part of the Webinar series, the International Advertising Association (IAA) India Chapter has hosted speakers like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO, Bookmyshow.com; Rajan Anandan, MD, Google (India); Nishant Rao MD, Linkedin (India); Ajit Balakrishnan, Founder, Rediff.com; Julie Roehm, Chief Story Teller, SAP, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment Pvt. Ltd, Paul Berney, Co-Founder & Managing Partner EMEA of mCordis and adfilm-maker Ram Subramanian. Recently Rajjat Barjatya and Tushar Vyas were guests on ‘World Goes Digital’ webinar series.