SAB TV's creative duties goes to Saints & Warriors

15 creative agencies were invited for pitches out of which 5 were then shortlisted for second round and the account finally was bagged by Saints & Warriors.

Pickle is the incumbent agency and has been associated with SAB TV for the past two and a half years. OMD continues to be media agency for SAB TV.

Anooj Kapoor, Executive VP & Business Head, SAB TV said that, "We evaluated the agencies on their understanding of our brand and ability to take the brand forward. Saints & Warriors with a robust 360 creative approach seemed an ideal fit for this exciting journey from here on."

Pushpinder singh, Chairman, Saints and Warriors adds, "SAB holds exciting creative possibilities and as an organization that progresses on quality of work, nothing excites us more than that."

SAB TV with its light hearted content and its brand philosophy of "Asli Mazaa Sab Ke Saath Aata Hai' has seen a phenomenal growth of 500 % in its ratings and revenues in the last two years. The SAB philosophy seems to be catching fast across the Hindi speaking markets. Audiences are converting to SAB and staying hooked with a high degree of loyalty. The future from here for SAB looks very exciting.