Sa Re Ga Ma Pa Unveils the Rashtriya Sangeet Party

Some shows become popular, some attain cult status, but only a few become an institution. Zee TV’s pioneer show Sa Re Ga Ma Pa is one such prestigious platform that has given nation’s aspiring singers an opportunity to showcase their golden voices and build an extraordinary career in the world of music. Season after season, the show has not only reinvented music but also brought the entire nation together to celebrate music in its purest form. In fine sync with the channel’s philosophy Aaj Likhenge Kal, the new season of Sa Re Ga Ma Pa will stand up for music being the greatest leveller, an all-embracing medium that values only talent and does not discriminate basis a person’s identity. In fact, Zee TV’s hard-hitting marketing campaign goes one step further and announces the formation of the first-of-its-kind all-India parody political party called the ‘Rashtriya Sangeet Party’,  that demands the discarding of labels based on caste, creed, background, gender, sexuality and brings people together to celebrate their talent and love for music. With the core thought of music for all  #MusicSeBaneHum, the new season of Sa Re Ga Ma Pa focuses its spotlight on talent alone, sending out a strong message of all-inclusiveness. The show’s judges Sona Mahapatra and Wajid Khan have extended their support by flagging off the campaign, putting out powerful tweets representing the party’s manifesto.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment