PUMA launches latest sporty optical frames Collection for Autumn-Winter 2011

The PUMA SportLifestyle philosophy nattily permeates the new PUMA Optical Collection. Inspired by the latest street wear trends in combination with track and field elements all styles ensure a diverse range of must-have, perfectly in line with the DJ attitude that characterises the Brand.

Pared down light frame styles are given athletic appeal through contemporary sport inspired design elements such as: stripes and colouring.

Puma offers varied collections of optical frames - 24 hours, Digital, Galaxy and Zen.

This fun unisex style feels fresh and airy thanks to the light metal material and upbeat colours combinations. Simple frame fronts are given an athletic surge through sport-inspired zingy neon hues, rubber double-injection tips and the energetically leaping PUMA cat logo.

A challenging half-rim front and sturdy arms contribute to this frame's ergonomic design, achieving a perfect harmonization of functionality and comfort. This seriously stand-out style is inspired by this season's colour blocking trend with strikingly toned injection temples coolly contrasted by matt metal temple and front.

The typical PUMA DNA is very much in evidence with this slightly futuristic curvy, subtly wrap around frame style in trendy colour accents. A turbo speed feel is provided by rubber look temples and two-toned stripe effect. A showpiece accessory at all events!

"Au courant" autumn hues of soft olive, warm brown and gun on this light, these half-rim frame "don a touch" of understated elegance. The inner temple niftily matches the colour of the PUMA lettered logo embossed on the frame exterior. This pared-down casual style leaves a subtle sporty impression.