PAYBACK India Announces Partnership in Fintech Space with StashFin

PAYBACK India, the country’s largest multi-brand loyalty program, announced its partnership with StashFin – the new-age digital lending platform offering line of credit to salaried individuals. With this tie-up, customers will now have access to this unique rewarding lending experience with the use of credit line cards offered by StashFin.

These cards give customers the flexibility to draw their credit line in parts and pay by converting them into affordable EMIs.It is based on the concept of Pay as You Use Loan. This lending becomes even more rewarding as the customers also earn PAYBACK points on their retail spendsexcept ATM withdrawals. These PAYBACK points can be redeemed across the PAYBACK network of 100+ partners. For PAYBACK customers, this opens another avenue to earn & redeem points and help others to join the PAYBACK platform.

StashFin is headquartered in New Delhi and currently has its presence in seven cities. It is rapidly expanding to other Tier-2 & Tier 3 cities across India.‘StashFin’ denotes the brand owned by EQX Analytics Private Limited.

Commenting on this novel association, Mr. Rijish Raghavan, COO, PAYBACK India says, “PAYBACK India has 100+ partners across different sectors covering nearly 80% of consumer spend categories. Our partnership with StashFin should help drive our objective of enhancing customer connect by providing financial freedom through this unique digital lending platform, in addition to providing customers another avenue to accelerate accumulation of PAYBACK points.StashFin’s focus on rapid expansion in Tier 2 & 3 cities is in synergy with our strategy to deepen penetration across the country.”

With PAYBACK’s successful coalition loyalty program and extensive pan-India member network, Stashfinwill be able to provide itscustomers a rewarding experience through continuous customer engagement.

Commenting on the partnership, Mr. Tushar Aggarwal, Founder & CEO, StashFinsaid, “Our partnership with PAYBACKestablishes our commitment towards providing a more personalized digital experience to consumers. The launch of the loyalty program will further help us to drive customervalue and would enable users to earn, shop and borrow in the most hassle-freemanner.We look forward for a longstanding association withPAYBACK, as both companies share mutual vision of unique customer experience.”

PAYBACK India iscurrently expanding into various sectors such as Travel, neighbourhood stores et al and is committedto providing the best and most rewarding program to its vast member base


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