Panasonic Lumix extends its brand philosophy with the latest campaign

Extending its brand philosophy of ‘A better life. A better world’ to the upcoming World Photography Day, Panasonic India, a leader in technology and innovation, has collaborated with Know Disability, an NGO dedicated towards empowering specially abled individuals. As a part of the association, Panasonic is identifying special kids that have a knack for photography and training them under the tutelage the professional photographer Mohit Ahuja, who will be using Panasonic Lumix G Series Cameras for the program. This activity will culminate at the Delhi Photo Fair, on the World Photography Day on August 19, with an event displaying the work captured by these protégés.

Panasonic Lumix, the pioneer in 4K mirrorless cameras, is determined to go #BeyondFrames this World Photography Day, with the aim to transform the struggles of the specially abled kids into joy by helping them envision their perspective. Panasonic is facilitating regular workshops for these children to help them find eccentric ways of expression.

Sarthak Seth, Chief Marketing Officer, Panasonic India commented on the occasion, “We are extremely humbled to have partnered with Know Disability, in order to bring together different children and uniting them under the singular notion of photography. We believe that through this activity these kids and many more will dare to dream, and look at developing a passion that helps them see the world through a different lens.”

Gaurav Ghavri, Product head, Digital Imaging, Panasonic India, ‘’ This World Photography Day, we intend to celebrate the unwavering spirit of the superhuman kids who are transcending the standards put in place by the society. It gives us immense pleasure to be able to allow these children realise their passion and identify their special talent. Considering that super humans aren’t limited to the conventional frames of society, we came up with the concept of – #BeyondFrames”.

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