P9 Integrated creates magic with Kareena Kapoor in Ek Main Aur Ekk tu and everyuth

P9 which manages co-promotional deals with bollywood movies, with their latest being the movie Ek Main Aur Ekk Tu, starring Kareena Kapoor and Imran Khan, which is slated for a pre-Valentine release on February 10, 2012. The association is a perfect marriage of a female centric brand with a movie starring a youth icon and one of the most sought after actress-Kareena Kapoor. Through the campaign, the brand is benefiting by getting the actors as implied endorser for their product.

With Brands and Bollywood , constantly on the lookout to connect with the customers with innovative concepts which are favourable for all ,

Pritie Jadhav, COO, P9 Integrated says "P9's effort has always been to generate a perfect coalition for the brands with the movies. The idea to make an association work is to connect to the right type of audience. The film presented with an opportunity to connect with Zydus Cadila's leading brand Everyuth Golden Glow Peel Off, hence to engage the consumers we opted for a co-branded approach."


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media